H&M Bestill My Heart

Ahh, wonderful, marvelous, totally cool and amazingly trendy H&M. How I love thee. You are my first real fashion love and even now, after all these years of little to no contact, when I was afraid that maybe I had forgotten just how neat and hip you really were, you did not disappoint.

For those of you living under a rock, H&M is one of the greatest clothing retailers known to man. I remember both Emily and Heidi, who were lucky enough to go while we were in college (well, Heidi, yours was a college-related trip, so even though we had graduated, I'm still counting it) relating their experiences of shopping at H&M. It sounded like heaven on earth. Cute, trendy clothes at inexpensive prices? Bless those Swedes! Between Ikea and H&M, they have U.S. consumers on lock. (Do you like my use of the trendy vernacular? Yeah, I'm still with it...)

My first time actually shopping at H&M was in February of 2003. My friend Mandy and I took a four-day trip to the Big Apple and I fell in love. We literally spent hours in the store, trying on anything that caught our eye. It was neat because everything seemed so affordable. A bounty of shirts for less than $10, a plethora more for less than $20. And we're not talking cheapo plain-colored t-shirts here, we're talking cute shirts, made of more than just cotton, with neat cuts or cool designs. Not to mention all the jackets, pants, jeans, skirts, dresses and accessories. Heaven!

Imagine how thrilled I was to discover my personal shopping heaven was finally, FINALLY making its way to my part of the country. H&M, as cool as it is, doesn't do online shopping. It's strictly in-store only. So when they announced Atlanta would be welcoming not one or two, but FOUR H&M's in the metro area, I was overwhelmed.

The big day was yesterday, the 8th. The first H&M in Atlanta celebrated it's grand opening. And guess which totally cool moms were there with babies and strollers in tow?

Thankfully, my mom convinced me to leave Everett at home, and good thing I did because when we got in line at 9:45, we thought the store was going to open at 10. We soon found out that it wouldn't open until noon. We made a quick, unanimous decision to stay put and see out our dream of local H&M shopping. And we weren't disappointed. Juliana and Lydia did fabulously! They ate and smiled and played with each other. They totally wooed the other women standing around us in line. So much so that after we had gotten into the store and were shopping, one gal, who had been standing near us in line, came up to me, asked me what I was planning on buying and then played with Juliana one last time. She even remembered her name. "Bye bye Juliana. Be a good girl." Ahh, the bonds that come from standing in line like a crazy person waiting for a clothing store to open. Those are the ties that bind, I tell ya.


We even had a slightly famous person show up for the grand opening: Robert Verdi, celebrity stylist.
For all its grand openings, H&M hands out gift cards to the first 200 people in line. These cards range from $10 to $250. Paula and I got $25 and $50, respectively. We also scored a black H&M bag, H&M bottled water, a black H&M t-shirt and an H&M umbrella. Hello? Score!

Once the doors opened the inside quickly turned into a madhouse. I have to give us props for maneuvering well with our strollers. It was nice to have a built-in shopping cart and they also helped us to bully people out of our way.
Whew, it was a full-day affair. We didn't get home until after 3 p.m. and we were exhausted. Exhilarated, but exhausted. I scored a pair of black capris and two patterned shirts for a total of $49.73. Did I plan that well or what? We had so much fun, we're contemplating going to the grand opening of the next Atlanta location to see if we can win a bigger gift card. What do y'all think? Would it be worth it?

One of my new shirts. I was home with the kids, so this was the best shot available. It was either this or let Juliana try her hand at photography at the tender age of 8 months. I took a chance that I could take a better picture than my infant. Looking at this picture makes me think Juliana's old enough to use a camera.